Catalogs are used by almost every business film functioning in the market today. No matter to which sector of the industry your business belongs to, maintaining a catalog is very much important nowadays. But why would a catalog be that important for your business? Let us have a look at the reasons why catalogs are more important for your business than you think.
Drives sales – catalogs work efficiently to drive your sales. When a customer can see the services you can offer or the kind of work you have previously done, they can rely on you in a much better manner. It has been found that those businesses which have consistently maintained a catalog have seen at least 52% more sales than they had expected. Majoring of the people agrees that consulting a catalog gives them the idea and vision of how a business is going to help them or if they are capable or not.
Increase website traffic – as the world is starting to drive their attention to online websites and sales, it is high time that you do the same as well. Companies which have online presence experience 45% more sales than those which don’t have a website. If you have a website, then a catalog can help you to drive more traffic. Usually, people study online catalog for twice as much the time they study any physical catalog. Use QR codes, vouchers, video demos to make the catalog even more engaging.
Retain and attract customers – catalogs which are made with great care and efficiency, have more than 70% chance of being opened and studied by the customers. So use different personalized techniques to customize the catalog and make it more engaging. It can seriously help you establish a powerful marketing strategy. You can help your business to attract a plethora of new customers, establish a stronghold over the ones that are already there and also encourage lapsed clients to return to do business with you once again. An extremely precise and engaging catalog is the best portfolio for your business that can drive sales.
Increase brand awareness – if you want to expand your business, then you will need to increase your brand awareness. 86% of recipients have admitted that they keep a brochure for at least a few days at their home. So that is a great scope of increasing brand awareness. Majority of the people believe that reading a catalog lets them know what a brand is offering and showcases the brand personality. This is a great way by which catalogs can increase brand awareness and make sure that your company has a good impact on the customers in the long run.
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